Being at an exhibition or trade show ensures you're in front of your target audience and they're paying attention to what you have on display. But there's an important consideration: are there stand spaces in the show that get more attention?
Book early to make sure you secure the right stand for your business!
A few factors need to be considered when choosing your stand location at a trade show. Stand types, the event layout, your need for space, your exhibition style and your budget all play a role.
Inline stands are standard and most commonly available. It will have walls on three sides and an open front.
Corner stands are located at the end of an isle of inline stands. A corner stand is open on two sides ("double frontage") rather than just at the front. This has a number of advantages for exhibitors - you can read about the benefits of a corner stand here. Corner stands often come at a premium price.
Exhibitions offer a variety of possible locations, each with its own advantages and disadvantages. Consider the way the show is laid out when choosing your stand location.
Square meterage is the bread and butter of a trade show, so not all sizes of stands area available in every location. You will need to consult with the show organisers if you need a stand size that differs from the standard sizing available.
Most exhibitors create a vibrant visual space and populate their stand with sales staff who can attract and retain visitors.
Another type of exhibitor is a demonstrator, who performs a standard sales pitch repeatedly to attract attention. Demonstrators are often loud and require space in front of their stand where visitors pause to watch.
Consult with the show organisers to make sure your demonstration will not negatively impact on the stands around you, particularly if you are using a microphone.
Trade shows are an important networking and business opportunity and it's important to balance your exhibition needs with a realistic budget.
Corner stands are found at the ends of rows of stands, open on two sides.
Humans are visual creatures - an inspiring stand attracts more visitors.
You're more likely to achieve your goals if you actually set some.
Bay Events Ltd are Tauranga's leading exhibition organisers, proudly bringing you the Tauranga Home Show, the Home & Outdoors Show and the Tauranga Food Show.
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