If you go into a show with no goals, then you'll achieve exactly what you planned - nothing!

The best place to begin is with the end in mind. Take time to consider exactly what you want to accomplish at the event and steer your presence in the direction with the best prospects for success.

Keep goals simple and succeed

• Keep it simple - set one or two clear objectives.
  
• Establish expectations before the event so you can create a solid action plan.
• Make your targets measurable. 'Market presence' is an admirable goal, but how will you know if you've achieved it?
• Set up your stand, promotions and marketing material based on what you want to achieve.
  
• Clue in your staff on why you're doing this so they can work towards the objectives as well.