Make sales transactions a happy interaction between you and potential customers.
Creating a positive interaction with customers is all about your approach.
Stand up near the front of the stand so you're within the eyeline of people approaching your stand.
Put away the phone and look up from the computer screen, and resist the urge to quickly munch back a snack. Nobody wants to interrupt somebody who looks like they have something more important to do.
Potential customers can smell desperation a mile away and will avoid you like the plague.
Not every show visitor is going to be a top prospect for what you're offering. Ask if they're interested and invite them to learn more - don't assume.
A long-winded sales pitch broadcasting the good points of a product or service can get boring fast.
Take the time to develop a relationship with your prospect and make an effort to learn more about what they need. A customer should feel that you're interested in helping them, not pushing to reach your sales target for the day.
If your stand appears disorganised, this is an early indicator to visitors that doing business with you may be disorganised as well.
Keep any rubbish or clutter tidied away, and ensure your staff appear professional as well.
Bay Events Ltd are Tauranga's leading exhibition organisers, proudly bringing you the Tauranga Home Show, the Home & Outdoors Show and the Tauranga Food Show.
Subscribe to the Bay Events mailing list
